Monday, August 4, 2014

City Chic Australian Retailer Comes to the US!

Seems just like yesterday I was a plus size teenager who loved fashion, but had no where to shop.  It was very sad trying to shop for any type of clothes, we had no shops for young trendy, modern and stylish girls. There we maybe 2 stores that catered to plus size, but it wasn't the type of fashion I wanted and yearned for.  I use to either shop in the men's department or have my mom make me some clothes.  Thinking back my options for clothing were quite pitiful and sad. And to think I was much smaller in size than I am now and it was still difficult to find clothing I loved. Well now about 20 yrs later, the shopping options for plus size fashion have tremendously improved.  Some may argue there is still much more improvement needed in plus size fashion, but compared to what I had in my teens it's pretty darn good.

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Last week I witnessed one of those fabulous plus size fashion moments. The Australian fashion retailer City Chic opened its first ever US store. I had known about City Chic for a few years and was thrilled when they launched a US online store. Now we call all shop in their fab stores. OK well not everyone just yet, but City Chic is opening 6 new stores in Southern California. Last year City Chic became available in select Nordstrom stores and online. Slowing they will expand to more retail stores and made available in more Nordstrom as well. Another options for fashion in sizes 14+!! YAY!! There is no better feeling than shopping in a boutique, being able to touch all the pretty clothes and trying them on. As much as I enjoy online shopping, nothing beats the feeling of shopping in store.



The new City Chic store are essentially boutiques, carrying contemporary fashion and intimates in sizes 12-24. From the second you walk into City Chic you know this is not an ordinary plus size store. The decor is very well chic and modern, with beautifully displayed clothing and even a section just dedicated to jeans. The dressing rooms feel like your in some awesome huge closet, just playing dress up trying on clothes. The whole feel and vibe of the store is unlike any I've experienced in any type of store. I am really excited for this new store and the experience it will offer for woman who love fashion who happen to be plus size. That is where City Chic sets its self apart, they are a fashion boutique who sells clothing sizes 14+ not a plus size store. It's all about fashion and style not about the size.

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If you live in Southern California you need to check out City Chic for you self.  The first store opened on August 1, 2014 at the Westfield Culver City Mall, all customer can get 25% the entire store to celebrate. Next store to open is at my local mall in Brea, CA.  Go to the City Chic website for details of all the store openings.  


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