Friday, September 26, 2014

Purple Purse Campaign Raising Awareness for Domestic Violence

This post is a sponsored in collaboration with Allstate Foundation® and Latina Bloggers Connect

Today lets talk about something most women or people for that matter don't like to talk about...domestic violence and financial abuse.  Last year I was part of the Purple Purse campaign to raise awareness and help break the cycle of abuse.  This year I am proud to take part once again. Talking about domestic violence and abuse has become taboo and in many cultures its just swept under the rug.  The All State Foundation #PurplePurse campaign wants to make it fashionable and easier to talk about domestic violence and the financial abuse that traps women.  This program helps raise funds for more than 140 national, state and local domestic violence organizations.  

purple purse, kerri washington, allstate foundation, domestic violence, financial abuse,

Being a victim of domestic violence is NOT something to be ashamed of, no one deserves to be abused physically, emotionally or mentally.  Domestic violence can take shape in more ways than just physical abuse.  Financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped.  Can you imagine some one with holding money or not allowing you to work and make your own money.  WOW!  Being able to make your own money and support your self is more powerful than we think. Thankfully I have never been a victim of any type of domestic abuse, but I am sure we all know someone who has.  Domestic violence affects 1 in 4 women in her lifetime; that’s more than ovarian, breast and lung cancer combined.  With those staggering numbers we should all talking about and doing our part to help those in need.  Actress Kerri Washington is lending her voice as an ambassador to raise awareness. She has designed a limited-edition purple purse, which will be distributed to select Allstate employees, select Agency owners and each of the Purple Purse Challenge participants, as well as media, opinion leaders and influencers to help raise awareness.

purple purse, purple tassel, allstate foundation, domestic violence, financial abuse, survivor stories, bolso morado

In addition, The Allstate Foundation is producing 80,000 purple purse tassels to attach to your favorite purse as a continual sign of support. Each tassel is attached to a removable card featuring one of five inspiring survivor stories, being sent to Purple Purse challenge participants and agents. I received one of those tassels with a story from a survivor of domestic violence.
Pilar, immigrant and mother, suffered for years in abusive marriage. Her husband restricted her access to money and kept her completely isolated. She was trained as a nurse in Mexico, but her husband did not allow her to get licensed in the U.S., so she could not work. 
When she broke free and enrolled in a financial literacy course, Pilar learned how to recover from financial abuse. She used that knowledge and new found confidence to file for divorce and pursue a nursing degree in the U.S.

These stories are all too familiar, and we all probably know someone going through this type of situation and may not even be aware of it.  Don't stand by and do nothing, we can all help and make a difference in some small way.  

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.  

Para información en Español visita


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